• Category Archives Marketing
  • The marketing scope of 800 numbers

    If they are implemented correctly, the 800 numbers would prove to be a powerful and efficient marketing tool. They trigger instant brand recognition in the minds of customers if used wisely. Usually the vanity 800 numbers attract the attention spontaneously as they are mnemonic devices that spell out the name of the brand, product, services or even some related aspect of it. The main intention of using such numbers is that they would help to get a connection with customers or potential customers for the business firms. The customers would also like this idea since they don’t have to pay for the calls they make.

    When customer want to learn more information about a product or simply to receive customer care support, they would surely don’t want to make a long distance call. People would feel less inclined to call a new business or even the company from which they had already bought a product and experiencing some technical difficulties with it. This would lead to an overall dissatisfaction with the product and the entire company. Here the toll free numbers play an important role. The simple idea behind 800 numbers is that it helps in keeping touch with the clients, friends as well as family.

    As we look back, the 800 numbers were initially created by 1967 by AT&T as a method to reduce additional human labor since the operators were overburdened with the number of collect calls that they were made to process daily. The service was called by them as inward wide area telephone services or in short INWATS. The Sheraton hotel chain was the first business to officially adopt the system in 1970. The modern toll free number system was invented by Roy P. Weber which he had named as Data Base Communication Processing Method. Even though the system was slow to catch on, AT&T never anticipated that the toll free number would become an integral part of the marketing strategy for many new as well as established business concerns.

    There are many advantages in suing the 800 numbers for your business. Some service providers would offer the option of call tracking which allows salespersons and other involved members to target sales in a particular area. It can also be used to determine where the highest volumes of calls are originating from. Once the company is able to find out that the call volume is high at certain places, they can improvise in many ways for further development of the business. They can focus on more marketing efforts in that particular area. In the same way, if the company finds out that the calls are limited from a particular area; marketing strategies can be improvised for getting more calls. the company can focus on improving commercials, radio spots, TV ads and some other marketing methods in that location. Yet another advantage of 800 numbers is that it can be used to gauge the customer satisfaction and the level of customer support received. This can be done by recording the usage of toll free numbers.

    To get more information about 800 Numbers as well as finding more information about Toll Free Number and Fax Services. Please visit our web site at http://www.ringcentral.com/


  • Search Engine Optimization Trends Every Entrepreneur Must Know

    Has SEO departed?” It’s a general question within the online marketing world today. If you’re an industrialist relying on a sturdy online existence for connecting with customers, you’re right to pay notice. It’s indisputable that the SEO landscape is varying.

    For example, Google is taking a hard-line methodology. Shaded link-building strategies, low quality content and awful design are just some of the factors causing websites to get punished. Therefore what’s worked for your business long-ago may no longer work, and in reality, can actually hurt your business now.

    Nowadays, successful SEO strategies have to integrate diverse components together with social media integration, content marketing, brand building and mobile optimization. It’s time to get used to these strategies for addressing these realities. Here’s a quicker look at five trends that will figure your SEO achievement in the year ahead.

    1.Effectual SEO has three pillars. Strong Search engine optimization services or tactics has three core constituents: social media, links and content. What’s become more distinct in the last year is the association between these elements. Content must be written in a manner that it may concentrate or focus strictly on your audience’s requirements and sharpened up for driving specific profit-generating measures. Social media boosts your reach, signaling to search engines which users find your content priceless. Links from high quality sites also strengthen that you’re a trustworthy, solid web site. A righteous cycle is starting to materialize that all begins with writing great content.

    2.The rise of content advertising moves toward digital maturity. Content promotion was the top marketing buzzword of 2013, and it’s a drift that’s here to stay. Brand requires becoming know-how about telling their own stories and creating content which echoes with audiences. At the same time as the initial interest with content marketing bear off, marketers are now demanding more ROI or return on investment. Content marketing is growing, and as a result we’re better able to efficiently target content, calculate performance and accurate course to perk up the results.

    All these are some of the most latest and must-to-implement SEO web marketing services which must be employed and implemented by the entrepreneurs and industrialists for gaining the most from their business. Not only the SEO services but web design, and promotion must be given equal importance and heed if you want your business to prosper. It is these fields and realms which must be conquered and handled efficiently for making your business a success and website a hit.


  • Sample Questions Papers of SMU MBA Examination

    Sikkim Manipal University provides courses of MBA also along with health and medical. It has distance courses for Master in Business Administration. By this year SMU has announced that no negative marking will consider for wrong answer.

    In the examination of distance courses there are objective types of questions to solve. In the Multiple Choice Questions (MCQs), each question has only correct answer. Students should have to darkening the appropriate circle.

    There are three types of questions in SMU MBA – A, B and C. Type a question has one mark, type B question has 2 marks and type C question has 4 marks. There are some sample questions:

    Type -A- question which contains 1 mark:

    1. ————– is the backbone of every business. A) Marketing B) Management C) Economics D) Finance

    Type -B- question which contains 2 marks:

    1. The correct sequence of capital budgeting process is a) Project execution b) Project evaluation c) Project generation d) Project selection A) c, b, d, a B) b, c, a, d C) c, b, a, d D) a, d, b, c

    Type -C- question which contains 4 marks:

    1. Match set I with set II Set I 1) Mutually exclusive investment proposals 2) Contingent investment proposal 3) Independent investment proposal 4) Replacements Set II a) Performing different tasks in the organization b) Representing alternative methods of doing the same job c) Replacing the old & antiquated equipment d) Depend upon acceptance of others A) ( 1-c) (2- d) (3-c) (4-a) B) (1-b) (2-d) (3-a) (4-c) C) (1-d) (2-b) (3-c) (4-a) D) (1-b) (2-d) (3- c) (4-a)

    These are sample questions. There will be 40 questions in type -A-. In type -B- there will be 20 questions and in type -C- there will be 15 questions. Total questions will be 75 like sample questions in SMU MBA examination. Students have to earn minimum 40% in each paper.

    Gian Brett is an expert writer of various subjects. He has written many articles on MB0022 MBA Sample Questions also.


  • REASONS TO AVOID A START-UP NETWORK MARKETING BUSINESS

    You’ve probably seen ads with some intriguing one-liners for a brand new network marketing company. “Get started on the ground floor.” “New start-up company is going to be the best thing on the internet.”

    They also have some flashy graphics that will grab your attention. You’ll see videos from people who will tell you the internet will not be the same again once they’re launched. Some sites have a digital clock that will count down to the minute when the company starts its operation.

    Getting started on the ground floor sounds like a great opportunity. Imagine if you were part of an Amway or Mary Kay business from the beginning.

    However, there are three major reasons why you should stay away from a start-up network marketing company.

    Here’s the biggest reason. The average lifespan of a new network marketing company that starts today is less than 8 months. In addition to that, only 5% will survive 2 years from now.

    Why is the mortality rate so high? There are many reasons, of course. Here are four of them.

    1. Not enough people joined the business to make it profitable. 2. Not enough research was put into the project. 3. They accumulated too much debt too fast. 4. Some companies were just scams and only wanted to take your money.

    Some of the ads I see for these start-ups don’t even talk about the product they’re selling. They only hype that you can get rich quick without doing a lot of work. Many people fall for this and end up with a lot of regrets later. A network marketing company has to have a product or service to sell or it may not be a legitimate business.

    The second reason is that a start-up company has more credibility issues than a company that’s been around for a few years. They have nothing to fall back on, except possibly the experience of the ownership. This makes working the business much more challenging than a company that’s been established for a few years.

    As a new representative, you will experience a lot of growing pains. A new network marketing company will experience growing pains as well. This can be a double whammy for many people.

    Third reason is that many of the top earners at their network marketing companies do not start on the ground floor. Anyone can become a representative in a 5-year-old company and become a top money-earner in a couple of years. People who join a network marketing business can make more money than the person who sponsored them.

    As a network marketer, you want to add people who can do the business better than you can.

    A start-up company may have two or three products to offer their customers. A 10-year-old company may have hundreds to offer. You have to ask yourself which one would you prefer to do. Do you feel you can find enough customers and new representatives to keep your business profitable with two or three products?

    It’s really not about getting into a business on the ground floor. It’s more about the excitement you put into a company and its products that will make the biggest difference.

    Network marketing is a great way to make money, especially when you don’t have a lot of it to invest. If you’re considering taking a chance with a network marketing company, I applaud you.

    Every company has to start somewhere. You may find a product from a start-up company that you think will absolutely sell itself and you want to be part of its inception. You should probably go with your heart on this one.

    For the most part, I suggest you look at a company that has stood the test of time. The last thing you want to do is waste money on an opportunity that may go sour in 8 months.

    If you’re struggling with your network marketing business and are looking for help, there are several FREE eBooks that are loaded with information about how to do it effectively. Visit my website at http://www.DonDiana.com.


  • Network Marketing

    Network Marketing MLM Most people who cannot make it in the marketing world, it is not because they not worth it. There could be so many reasons associated with their failures. This is a field that truly allows you a true financial independency. In networking world we focus our efforts in a word of mouth, one of excuses that people use in this field is, -I can t talk-. Funny that they can say hello to you. It is proven that such statement is used as an excuse. Actually people who say they can t talk are always proving later that they are so good with people. Other people come to networking when they are in complete finance breakdown. Caused by job loses etc. This always raises expectations to maximum as people may already have accumulated debts that they hope to settle. Having analyzed most law complying networks they are proven not to be quick fix money schemes. You need put effort allow growth with time Few expected qualities of a successful networker are, 1.Be patient with your building process it may not be easy at the beginning. 2.Follow formulae created and provided provided to you. 3.Stay focused, motivated and avoid jumping around all networks. 4.If you fall always rise up. 5.Never quit or give up. Due to the fact that network pays over levels, a lot of people confuse it with pyramid schemes. The following few examples distinguish network from pyramid scheme. 1.Network is registered with authorities yet Pyramid scheme is not registered. 2.You will always find a product in Network, yet Pyramid does not have 3.In a Network you can earn while you’re up line does not, in pyramid you cannot earn before you’re up line. 4.Most Networks are easily affordable opposed to Pyramid schemes. A network will help you to build business through communication. It’s a brilliant systematic way that can make you a better person. Good part is a formula to success is always provided to you, yours is to implement it. This makes me proud of being in Network industry, especially being associated with Bluechip Networking company www.bchip.co.za or 0712323333, that has touched so many young, old peoples, students etc.


  • Marketing Automation – What does it consist of

    Why Marketing Automation

    Marketing automation software streamlines, automates and quantifies the output of marketing tasks and workflows. It lessens chaos, reduces the need for human interaction and gives sales and marketing departments metrics that help prove the impact of their efforts on revenue.

    What it consists of:

    MARKETING PROGRAMS

    Once emails are set up before the associated campaign or event, marketing automation software ensures emails are sent out throughout the campaign without human intervention. Likewise, the associated social media messages, SMS and recorded phone calls are also sent out as scheduled by the software itself.

    LANDING PAGES

    All online marketing programs must be linked to landing pages. Marketing automation ensures that the customer activity is tracked at the landing page. Information captured about the customer through web forms is directed to a mailing list, to be used for future campaigns. Landing page forms also facilitate demographic profiling of your lead, helping you to target relevant marketing campaigns to him or her.

    LEAD GENERATION

    Lead generation is the output of any activity such as email and social campaigns, online advertising etc that causes a person to be interested in your product or service. Once effective content is created for the activity, marketing automation ensures that the content reaches a large target audience as you’ve scheduled.

    LEAD SCORING

    Through marketing automation, the demographic information you capture online about the lead is scored according to how much the lead fits your target profile. Similarly, each online user activity on your website/landing page and other contact points is allocated a score depending on how much a part of the buying process it is. Informed prediction of consumer buying activity based on such lead scoring can help in targeting the leads with the right automated marketing activity for their level of interest and buying capacity, thus maximizing revenue.

    LEAD MANAGEMENT

    Based on lead scores, marketing automation sends the selected nurturing and marketing efforts (emails, SMSs, recorded voice calls etc) to the relevant set of leads. This ensures that the nurturing and marketing is differentiated based on how likely or how ready the lead is to buy. Marketing automation also adds the leads to the customer database once they buy something.

    LEVERAGING AND RETENTION OF CUSTOMER BASE

    Existing customers, too need to be sent messages that show you value them. Up-selling or cross-selling to is an efficacious way of ensuring high returns. Marketing automation sends the scheduled messages in chosen forms to your customers as part of facilitating further sales.

    CRM INTEGRATION

    Once your marketing automation software helps generate customers, it’s the turn of your customer relationship management or CRM software to organize, track, and manage all of your customer information, activities, and conversations and to provide your sales, marketing and customer service teams with customer information. You use the information sent by your CRM to your marketing automation software which then sends out messages to customer segments to result in retention and further sales. Data relating to these efforts is in turn fed to your CRM. This interdependence is why your marketing automation software needs to integrate with your CRM software.

    MARKETING ANALYTICS

    Marketing automation software has inbuilt capabilities of marketing analytics to allow you to monitor campaigns and their outcomes. This allows you to quantify the success of your effort as well as to choose which efforts are really paying dividends.

    CMS INTEGRATION

    Every single marketing effort needs large-scale content creation and management. And all of this needs collaborative efforts facilitated by a powerful CMS. The marketing automation you choose should necessarily integrate with an effective CMS.

    To learn how Valuebound can help you with adopting marketing automation, contact us at +1 (201) 383-5005 or +91 (808) 804-8711. We are a leading Drupal development company providing enterprise Drupal web solutions.

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